Pepsi Response

I think the Pepsi commercial did exactly what it intended: to get people to talk about Pepsi. Yes, the commercial is ignorant, but they did exactly what their goal was, making it successful. They took a famous person, and a well-known social justice topic and threw it all together in one expensive ad. So in the end, everyone gets what they wanted. Some way or another, the commercial relates to you and sticks with you in some way. That's basically what all advertisements do, and Pepsi was just attempting to step up their game against Coca-Cola.